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Towards a more sustainable tourism in the Mediterranean

Three Interreg Programmes joining forces

Florence, May 4th 2023
9:30 – 17:00

Venue: Palazzo degli Affari – Piazza Adua, 1 – Florence (Italy)

LIVEOnline streaming: Morning sessions only

9.00 – 9.30Registration of participants (on site)
LIVE9.30 – 10.00WELCOME REMARKS

• Representative from the Region of Tuscany
• Representative from the member state Italy
• Representative from the member state France
• Representative from European Commission

LIVE10.00 – 10.20NEW SINERGIES AND FUTURE PERSPECTIVES IN THE MEDITERRANEAN through a MULTIPROGRAMME COORDINATION MECHANISM

Round table: Enhancing coordination among Programmes for a better governance

• Interreg Italy-France Maritime
• Interreg NEXT Med
• Interreg Euro-MED

LIVE10.20 – 11.15OPEN DEBATE
11.15 – 11.45COFFEE BREAK
LIVE11.45 – 12.15THE SUSTAINABLE TOURISM ERA

The era of tourism: pursuing the balance between economic development and tourism

LIVE12.15 – 13.00THE SUSTAINABLE TOURISM TOOLKIT

• Presentation of the toolkit
• A selection of project’s good practices

LIVE13.00 – 13.30LEARN AND PLAY

Test your knowledge on Mediterranean Tourism.

13.30 – 15.00NETWORKING LUNCH
15.00 – 16.30THREE CHALLENGES TO OVERCOME TOGETHER

Working groups in separate meeting rooms

1. Reducing the environmental impact of tourism while improving well-being: improving the visibility of Mediterranean territories thanks to a greener and more socially responsible tourism.
2. Diversification, seasonality, and Circular Economy: paving the way for a new, greener and innovative tourism market.
3. Capacity building: supporting and empowering Mediterranean SMEs and local communities for a more sustainable and innovative tourism.

16.30 – 17.00WRAP-UP: CONCLUSIONS

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